User research on UBER

Dear readers,

Frequently when I fly, I take a taxi to and from the airport.

Several reasons make this more compelling than driving myself:

However, there are a few downsides:

To that end I’ve decided to look into alternatives, and figured it would be a fun thought experiment to view UBER through the lens of a product manager.

Rider interviews #

First, I asked a few people I knew what they thought of UBER, and to describe their experiences. Then I decided to take the plunge and try it for myself, taking notes about the process.

Young professional #

Mid-career doctor, mostly using UberX #

Me, young professional #

Driver interview - 2 years with UBER so far #

Random Thoughts #

Takeaways #

Riding UBER and talking to others in the ecosystem was a fun chance to put on my customer-voice-hat and see a ubiquitous product through the eyes of others. I’ll definitely be riding UBER again in the future!


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